خلاصه اجرايي (مديريتي):

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بيان آرمانهاي کسب و کار:

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بيان ماموريت کسب و کار:

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مزيت هاي رقابتي مديريتي

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نمودار سازماني

معرفي کسب و کار

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معرفي محصول يا خدمت

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تحليل صنعت

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نقاط ضعف اساسي

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نقاط قوت اساسي

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تهديدات قابل ملاحظه

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فرصت هاي قابل ملاحظه

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تحليل SWOT (قوت ـ ضعف ـ فرصت ـ تهديد)

الف: SO (قوت ـ فرصت)

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ب: ST (قوت ـ تهديد)

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ج: WO (ضعف ـ فرصت)

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د: WT (ضعف ـ تهديد)

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توصيف بازار (شامل بخش بندي بازار، بازار هدف، جايگاه محصول)

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تحليل رقبا (تعداد رقبا، رقباي بالقوه، توان رقبا)

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استراتژي بازاريابي

1- استراتژي محصول ......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................

2- استراتژي قيمت

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3- استراتژي مکان

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4- استراتژي توزيع

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5- استراتژي جذب مشتري

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توصيف محصولات و خدمات (از بعد فني)

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توصيف فرآيندهاي توليد يا ارائه خدمات

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